Asset Valuation
Build a sponsorship asset table and value each one through impressions × CPM × impression quality.
Formula chain:
Impressions = Audience × Opportunities To See (OTS)
→
Potential value = Impressions × CPM
→
Sponsorship value = Potential value × Impression quality
Total impressions
—
Total potential value
—
Total sponsorship value
—
Avg quality
—
Value by category
Total potential value vs. sponsorship value (after quality discount), aggregated by category.
Potential value
Sponsorship value
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Book a free 30-min review and we'll sense-check CPMs, audience inputs and quality discounts against the market.
Assets
| Category | Asset | CPM (£) | Audience | OTS | Impressions | Potential value | Quality (0-1) | Sponsorship value | |
|---|---|---|---|---|---|---|---|---|---|
| Totals | — | — | — | ||||||
User input
Formula